Panasonic Appliances R&D Center Singapore
Advance Research
What is Advance Research?
Advance Research is the formal scholarly study of the target technological topic, prior to the Design & Development process.
Why Advance Research?
Advance Research provides valuable insights, information and data that support decision making processes, enhance innovation and drive progress.
Advance Research secured the timeline of New Technology Application into New Product Development.
Example:
Usually New Product Development process, from Design to Mass Production (based on Audio product) is taking about 8.5 months. The Advance Research, may take 6 ~ 12 months depending on the technology readiness level. Without conducting Advance Research, the Design & Development process may fluctuate up to 6 months.
As the Advance Research duration depends largely on maturity of the research topic, completing the Advance Research process prior to the Design & Development process reduce the likelihood of schedule delay due to these uncertainties.
Types of Services
Related to Features / Products
Technology – Advanced Research
Technology – Advanced Research
This Research contributes to the generation of new knowledge. It explores new ideas, methodologies & scientific hypothesis. The deliverables includes information and data on technology trend, potential technology seeds and potential collaboration partners to further drive the innovation process.
Product Innovation – Advanced Research
Product Innovation – Advanced Research
This Research shape the core technology together with market needs into a potential product concept. The deliverables contains valuable insights on what are the vital core values to the potential customers in relation to the product features.
IPR (Intellectual Property Rights)
IPR (Intellectual Property Rights)
In the Research & Development, Product Innovation, and new Technology Application process, there are two opposite possibilities that may occur related to Intellectual Properties (IP). Firstly, new Inventions could be created (potential IPs); on the other hand, potential infringements of IPs may also occur. Both possibilities has deep impact to a company. This IP research services provides evaluation on both possibilities to ensure that our client not only benefit from the new IPs but are also safe from IPR infringements.
Related to Market
Industry Competitiveness
Industry Competitiveness
This research provides valuable market intelligence, competitive analysis and industry trends. The deliverables enable business to identify the emerging opportunities, understand customer needs and develop effective strategies to stay ahead of the competition.
Potential Market & Business Model Strategy
Potential Market & Business Model Strategy
This research determines the in-depth market potential of the target technology or product by focusing on the actual market’s problems and needs. The deliverables capture what are required, essential and desired by the market. With this essential information at the early stage of development (before the product planning started), our clients will have high potential to win the market by giving the solution to the problem.
Why Choose Us?
Researchers with Experiences in Product Design and Development
Our researchers are equipped with decades of experiences in new product design and development. We have created a proven unique systematic research approach based on these experiences.
Pre-Product Design Service
As part of the Advanced Research process, prototyping and testing may sometimes be required to proof the hypothesis. Our company have full capabilities to support these processes. If necessary, proof of concept, product image design, material & packaging design, electronics design, wireless design, software prototyping, AI, and machine learning processes may be done for our clients.
Market Research Collaboration Partners
We have established collaboration partnership with local market research agency in Southeast Asia such as Indonesia, Thailand and Vietnam. These partners further strengthen our deliverables with quantitative and qualitative data through surveys, focus group discussions (FGD), in-depth interviews (IDI), building up respondent profiles, questions screening, research tools and analysis.